For copywriting to be most effective longterm, it needs to be strategic. The truth is, when done correctly the art of strategic copywriting isn’t too hard to master with the right tools. Where here to help you ensure the right SEO keywords are used and implemented within website content phrases, meta fields/tags and each description. Image file names and alt tags should all be used to form part of your content strategy and to give yourself every opportunity to be ranking. By optimising content for search engines, you will attract more organic traffic and increase visibility to potential customers.

This question appears a lot, and it’s really quite simple. Not to be confused with content writing, copy writing can be differentiated by its purpose. Content writing is strategic and purposeful to get the audience to perform an action. It is simply persuasive language with the goal of motivating the reader to make a purchase, sign up for a service, or engage with a brand.

On-page SEO is everything you can do to improve the visibility of your website at face value. It’s the components you see and read as a consumer. Improving website content, headers, URL’s, site structure and internal linking will all make the website more SEO friendly to ultimately improve ranking.

Off-page SEO

SEO, or Search Engine Optimisation, is the process of optimising a website to improve its visibility and ranking in search engine results pages (SERPs). It involves various strategies and techniques aimed at increasing organic (non-paid) traffic to a website by ensuring that it appears higher in search results for relevant keywords and phrases.

Depending on the job description or work required, a copywriter will employ a number of tools and tricks to help your business reach its goals. We recommend any sort of marketing strategy be broken up into two tiers - Google Search by Authority and Education, along with Google Search by character and creativity. Both require a strong strategy.

If a business is wanting to rank on Google, A copywriter will use online tools such as SemRush or Ahrefs to determine which words are going to help you rank for your business. With this knowlege, an expert copywriter will embed these keywords into your website or social media platforms through off page and on page SEO tactics.

They will also be aware of the terms ‘black hat and white hat SEO tactics,’ which will ensure keywords are not being placed uneccessarily to boost search. This tactic is called ‘Black Hat’ SEO and may result in Google penalising the page.

For a business who is also wanting to connect to their audience and increase branding recall, they may use content writing strategies through real life stories, emotion, and testomonials. While this leans more into a ‘content writing’ strategy, an expert copywriter will still embed keywords in a more simplistic matter.

Email Marketing is one of the most powerful digital marketing tools, and for any business existing online, it is crucial email marketing forms part of your strategy. Email Marketing is a way of connecting with existing customers and future customers in any way of your choosing. It’s an opportunity to tell them a little more about your brand, it’s a way of identifying how they will interact with your business, and an incredible sales tool to boost revenue.

All fees are tailor fit to the products and services your business requires.

We offer a 30 minute free, introductory consultation to get to your know your story, needs, pain points and aspirations.

From there, we charge a $2,500 initial set up fee which includes another 1-2 hour consultation.

Ongoing fees and pricing structure will be discussed within your session.